Sometimes we allow banners (wide images) on the 4thWay website that lead directly to other companies’ websites. These are adverts on 4thWay. (Sometimes, the advertisers choose for the link to go to a page on the 4thWay site itself.)
Why adverts are annoying
I know, I know. Three things that are really annoying about adverts generally are 1) they rarely show the best product, 2) it’s not always in your interests to buy it and 3) you can often buy it cheaper somewhere else.
That is not the case on 4thWay!
- We only allow ads where our specialists would be very happy to seriously use the product themselves.
- Where ads are specifically selling a category or theme, they must be the number one for that, e.g. lowest price or best service. The number two product doesn’t make it onto 4thWay!
- The product has to be relevant to our users, so for example about peer-to-peer services, money, finance or investing.
- It has to serve the cause of good rather than bad, e.g. not gambling or not a service that's just a waste of money, but something that is genuinely helpful.
- We are sceptical of advertisers and reject any where we do not believe they are being honest or inaccurate, after we research their market and product. In other words, the rigorous independent scrutiny that you are used to from 4thWay applies equally to advertising.
Our adverts are always clearly marked as such.
Hopefully, you're willing to accept some advertising on 4thWay from time to time to help with our operating costs.
If you have any concerns about any advertised products that you think we might have overlooked, please let us know! Email allofus@4thway.co.uk.
For more, see also our Ethical Sponsored Content Guidelines & Advertising Guidelines for sponsors and advertisers.
To get the best lending results, compare all P2P lending and IFISA providers that have gone through 4thWay’s rigorous assessments.
