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The Two Best Compliments We’ve Ever Had
Thank you for all the fantastic feedback we have received from all our users, industry insiders, as well as experts in our fields who we've respected for a very long time.
It really helps all the writers, specialists and the whole team at 4thWay to keep us going, fighting the corner for individual lenders, making sure you're fully and expertly informed of all the risks, the bad eggs, the best ways to lend and the best opportunities.
Of all the wonderful praise we've received, there are two compliments that I think show most of all what it is that makes us really excited about helping lenders such as yourselves.
Our number one priority
“Firstly can I say what a great job I think you are doing with your website service I’ve found it an invaluable guide through the plethora of P2P platforms out there. Please Please keep it up. Your independence of appraisal is priceless NEVER underestimate its value as it’s the main reason I appreciate your service so highly. I’d pay for it if that becomes the only way you could survive.
“I’m gushing , must stop, anyhow …”
D Coehlo, 4thWay user
Candid independence/trustworthiness is our number one priority and it always will be! It is the main feature that we want to continue to build our reputation on. We've seen all the ways other ratings agencies and money websites have gone terribly wrong and we absolutely refuse to do the same.
As far as all of us are concerned at 4thWay, if we can only stay profitable by sacrificing our independence and trustworthiness, then we'd rather shut ourselves down. Some of us lend in P2P loans ourselves and we advise family and friends about P2P lending. On the 4thWay website and in our email newsletter, we tell you exactly what we tell those closest to us.
Not half bad…
Of all the comments we have received, it might surprise you that the one I'm about to reveal is one of our two favourites.
It reminds us of the late, great comedic actor, Paul Eddington.
When he was dying, he said: “A journalist once asked me what I would like my epitaph to be and I said I think I would like it to be ‘He did very little harm'.
Beautiful, simple, enlightened.
We at 4thWay® want to do something out of the ordinary. In order to achieve that, we have to do no harm.
We've seen many purveyors of financial guidance, ratings and comparison tools get greedy, and go down dark paths that surely have made their own customers poorer – or at least less rich than they should have been.
Remove such harm and many people would actually have made a little bit of money from their pensions and investments!
Eddington said that not doing harm is not easy, adding: “Most people seem to me to do a great deal of harm. If I could be remembered as having done very little that would suit me.”
And that brings us to our favourite compliment so far:
“(I) Don't think spending a little time at 4thway.co.uk would do any great harm.”
This was advice from an experienced P2P lending investor to a new investor. It might not sound like high praise to you! But to us, getting such high approval from a cynical old investor reassures us we're sticking true to our goal of being the most trusted source of P2P lending information and data in the UK. We will never give that up.
